A happy marriage: Biomimicry and behavioral engineering
Just found this 2010 IBM initiative combining biomimicry (biologically inspired design – the topic of my 2004 dissertation)) and behavioral engineering. Interesting indeed how they mention behavioral feedback to reduce water consumption IBM Biomimicry Challenge from Smart Design on...
Read MoreData wants to be free
Does your organization generate data? Data potentially valuable to your stakeholders? Then keep reading to learn how to turn that data otherwise sleeping between your bi-anual strategy seminars into value to you AND your stakeholders to foster loyalty, innovation and perhaps growth. This guy once said: On the one hand information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two...
Read MoreMonitoring behaviour to influence behaviour
A friend of mine asked me today (actually it was my alter ego but journalistically quite convenient): “why is it that you are so obsessed with tracking, monitoring and observing behavior in /KL7?” “I’m very glad you asked” I replied. And this is what I said: Look at this picture. Why is this woman crying? (get the answer below…) Trying to understand peoples behavior and design ways to influence it by means of traditional analytics is flawed. You cannot trust what people answer in questionnaires let alone base your strategy on it. Here’s a telling...
Read MoreData is the new black. Bring it alive!
There are probably several reasons for the current focus on data. One obvious is the availability and new analytical means brought forth by digitalization. Another reason is a little bit more psychological and stems from the growing complexity of the world. Or rather informational access to this complexity. A natural response to which is an urge to measure in order to understand and manage. However, digitalization is a little bit more interesting than the attempt to cut through complexity with data, as you can still aggregate piles of data without gaining insight let alone sharpen your...
Read MoreWhat is behavioral engineering?
I think we owe you an explanation of what we mean by behavioral engineering in /KL7. And we need to work on our elevator pitch for our take on strategical design and counseling anyway. So consider this post a double didactic move. I have created a simple illustration to explain the basic difference in our approach and solutions from web-, advertising-, design-, management-, etc. consultants. A bit simplified we all seek to advise our clients to achieve some kind of desired behavior from their stakeholders. Whatever it is customers buying our product, adolescent boys getting a vaccine,...
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