Digital and UX

The user doesn’t know everything

All digital products – apps, websites, interfaces – are made for humans. That is why knowledge on human behaviour is crucial in the design process.


Behavioural design has built up a solid foundation of knowledge that tells us what will make an interface intuitive, meaning easy and pleasant to use – without using info-boxes. Applying behavioural design means that you know the user’s needs better than users do themselves and that you trust test-data more than attitudes or opinions. It’s not arrogance, its science.


If you apply behavioural design to digital interfaces, you’ll enhance the conversation rate and user satisfaction while limiting the amount of errors and failures. Right here you can, in fact, do both: more customers and users – and more satisfied customers and users. As Daniel Kahneman says: “An easy decision feels like a good decision”.

“The collaboration with /KL.7 has lifted the value of our solutions to a completely different level. Both for our customers and for our company. And more importantly, /KL.7’s comprehensive theoretical insights has sustainably changed the way we work with each of our solutions.” – Christina Ernst Testrup, UX- and Behavioural Designer, Alka

Below you’ll find examples on how we’ve helped a number of our clients with digital solutions and UX (user experience).

Behavioural design in digital and UX.

Alka doubled their online revenue on insurance

How do you sell a complex product online, when the customer can’t consult a broker?