Data and Analysis

Behavioural design = data

Behavioural design goes hand in hand with data. An appropriate analysis is a prerequisite of understanding the root of behavioural challenges – and to see whether the solutions have the right effect.


Behavioural science shows that we systematically respond mistakenly to even simple questions, such as ‘Do you have a library card?’. We overestimate our own behaviour and we don’t always know our own preferences. Fortunately, in understand an issue, there are many other techniques than asking,


Maybe you need a simple way to user test a new digital solution? Maybe you need to research the effect of an initiative? Or maybe your chambers are full of big data that you don’t properly utilise and need to run through a machine learning process?


If you apply behavioural design in your analysis, you can collect and analyse data effectively, so they’ll reveal insights on your customers’, members’ or employees’ actual behaviour.


Below you’ll find examples where we’ve helped a number of our clients create value from their data by giving insight into actual human behaviour.

Behavioural design data and analysis

Insight study on physically inactive youths

Research on the public’s general sports participation illustrates a significant decrease in sports participation from childhood to adolescence. How do you help youths exercise more?