Behavioural design provides great tools for understanding your customers and their behaviour in order to sell more insurances (both off and online). Behavioural design works with the behavior of “real” people, how to measure, analyse and understand this behavior and connecting it with the desired behavior – for instance buying an insurance. That, and much more, you will learn from this course.
Does ethical application of customer/employee data and algorithms have a high prioritization in your organization? Would you like to be on the forefront of this evolving topic? Do you want to turn digital opinions to actions and to convert the processing of personal data from a threat to a strategic opportunity? Then this course is just for you.
Do you want to understand, why your clients, coworkers and members are behaving unsafely on their computer and digital device? And apply behavioural design to change this unsafe behavior? On this course will you prepared to understand the psychology behind unsafe digital behavior, and create improved digital security.