Preventing burglaries

Challenge

How can we help Danish citizens prevent burglaries without increasing scaring them?

Solution

The result was a physical prevention-pack for the Danish citizens and a double-pack for chairmen of the homeowner’s association, called ‘The Association’s Burglary Initiative” as well as ‘The Association’s Alertness Pack’.

Result

Four out of five citizens, that had received the package, reported having completed one or more of the burglary-preventing initiatives.
80%

Four out of five citizens, that had received the package, reported having completed one or more of the burglary-preventing initiatives.

Deep dive

Challenge

Denmark has one of the highest burglary-rates in all of OECD. And contrary to almost all other types of crime, the probability of burglaries has not fallen since the millenium. The concern for burglaries is very present in the everyday lives of Danish citizens – data from the Danish organization, TrygFonden, show that one out of four Danes are scared having a burglary at home. This is partly due to the media equating burglaries in general and burglaries in stores etc.

 

The questions remains: Since burglaries concern a great deal of the Danish citizens, how come we don’t do more to prevent them? TrygFonden asked us to help develop kits or packs in a prototype format to help citizens prevent burglaries, without increasing the general concern in society. A pack was made for citizens while another was made for the chairmen of the home associations.

Solution

TrygFonden knows everything there is to know about effectively guarding private homes against burglaries (cf. the report, ‘Hvad virker’, 2017). However, there is little knowledge to testify what motivates people in preventing burglaries – without creating a scaring campaign that increases general, public concern.

 

The first part of the solution was to identify the right “design DNA” for both the tone and contents of the packs. In this aim, we mapped out the challenge through interviews with 13 experts on how people perceive risk and burglary-prevention, as well as citizens and chairmen of home associations. Moreover, we completed a survey-experiment with two target groups, founded in behavioural science. The survey tested the effects of different behavioural principles of perceived comfort and the intention of preventing your home from burglaries.

 

The second part of the solution was converting insights from the behavioural insights study into concrete content for the two packs. The result was a prevention-pack for the Danish citizens and a double-pack for chairmen of the homeowner’s association, called ‘The Association’s Burglary Initiative” as well as ‘The Association’s Alertness Pack’.

 

Prototypes of the pack were handed out at a citizen’s meeting through TrygFonden’s newsletter. Here, we pre-tested whether the packs actually lead to behaviour change within the target groups – without increasing discomfort or concern.

Result

The answer is yes! Four out of five citizens, that had received the pack, reported having completed one or more initiatives for burglary-prevention.

 

One of the burglary preventing initiatives was using a check-list for checking how far they were in securing their homes from burglaries (80%), using a measuring thread for their hedge and cut it if necessary (31%), installing a movement-sensitive lamp (67%) etc. Moreover, 91% of the citizens signed themselves or others up for the final pack, as well as 78% of the chairmen of the home associations.

Want to hear more about the project?

lilie

Lilie Darsø

Behavioural Analyst / Prevention