Often, communication is about changing actions and attitudes. But how do you make your target group take action? All modern organisations know that the attention of customers and citizens is scarce. Therefore, they fight an intense battle in engaging their audience in a number of creative ways.
But how about this: How about demanding less time and less mental resources if you goal is behaviour change?
Behavioural science shows how communication becomes more effective when you take into account how humans process information, symbols and images – and combine that with knowledge with what makes your target group act on your message.
If you apply behavioural design, you’ll create clear and converting communication with bigger value for your target group – they’ll have more time for other things than being spoken to. We’ll gladly invite your and your colleagues along the journey, so you can observe the effects of behaviourally designed communication, with messages on all types of media.
“Dealing with stolen goods is a complex issue to prevent, seeing that the behaviour isn’t caused by one factor or arises in a specific context. /KL.7 helped us dig deeper in order to find the right solution for prevention.” – Mette Saaby Bro, Project leader, Danish Crime Prevention Council.
Below you’ll find examples on how we’ve helped clients developing communication and campaigns that have actually changed human behaviour.