Fremtidens sundhedssystemer
Hele denne weekend har /KL7 været på konference i Amsterdam. Her demonstrerede og debatterede forskere, hackere, læger og helt almindelige mennesker fra hele verden, hvordan man, vha. simpel forbrugerteknologi og lidt mere prototypiske ideer kan revolutioner sundheds- og behandlingssytemer. Lad os med det samme sige at, fremtiden ser lys ud – det ser ud som om der er driftige forandring på vej overalt; lige fra at have fuld kontrol over dit blodsukker på din smartphone, over halvering af epilepsimedicin uden at øge antallet af anfald...
read moreData claim 3: Causality is for ignorants
Now for a more philosophical one: Western science is build on the notion that theories forms hypothesis that are tested in demarcated experiments. From these experiments we generalize a ‘natural law’. From the law (and a fair number of known variables on the things you are investigating) you can predict the outcome of a process. That prediction grounds our notion of scientific understanding of reality. Understanding the causal relations is scientific understanding. What if you don’t need to simplify reality in...
read more/KL7 er fremtidens rådgivervirksomhed ifølge Dansk Erhverv
/KL7 vandt i går Dansk Erhvervs Videnstafet 2013 i kategorien Rådgivning og kreativitet. Vi takker dommerpanelet for troen på adfærdsdesign som et lovende rådgivningsfelt, og kvitterer for deres opsang om al for stor ydmyghed ved at gå endnu mere frygtløst til markedet. Vi skylder samtidig en stor tak til alle vore modige kunder for at gå forrest og lægge ryg til vores ideer. Her er det Simon og Christian (i midten), der lader sig hylde på Børsen. Vinderen i it-kategorien blev The Eye Tribe med deres meget spændende...
read moreProjektleder til adfærdskampagne
Vi leder efter en projektleder til Share With Care, en kampagne, som vi er rådgivere for. Er du projektleder med en adfærdsdesigner i maven er dette en helt unik mulighed for at arbejde i stor skala og heftig dynamik. Skynd dig, det her job er hurtigt besat. Opslag: Kulturministeriet (KUM), Rettighedsalliancen (RA), Telebranchen (TI og DI ITEK) og Forbrugerrådet (FBR) har iværksat en fælles oplysningsindsats, der skal styrke befolkningens kendskab til de mange muligheder for lovlig adgang til musik, film, bøger og spil, og samtidig...
read moreData claim 2: Data is king
What part of the market do you want to rule? The future answer is: the data. Customer data. Transaction data. Market data. Be the platform – own the data – rule. Netflix just upped the ante with the series House of Cards. Knowing the preferences of its user database Netflix created an instant blockbuster. And with less risk. How? Combining data of fans of the original House of Cards series with users liking Kevin Spacey and David Fincher they could tell that there was a significant overlap. Putting Spacey and Fincher behind a new...
read moreData claim 1: Data is bigger than big data
Yes, more than just a clever play with words we truly believe that the data revolution will outgrow and outlive the current big data frenzy. We promised you sneak peeks into our coming book on the data-driven company. We start with big data. It’s not that big data is not big. It’s just that data is GRAND. Why? Because data is much more fundamental than size. Just looking into your internal data will probably yield a lot more strategic input than you imagine. About your processes, customers, products etc. When handled right that is....
read moreDraft submitted: The data-driven company
There. It’s done. It’s gone. Goodbye. Farewell. We’ve submitted the draft for our coming book on the data-driven company. Everything you need to know about big data, behavioral data, quantified self, data-mining, and data strategy as a 21′st century manager. But you’ll have to wait a little. Out August 2013 on Gyldendal Business. Since we don’t have to work on the manuscript now we will let you in on some of our points in the book until it launches on this very blog. Stay tuned!
read more232.539 emails
Why are Rohit and Christian so deeply concentrated? We have just received 232.539 emails, and finished up “cleaning” the data. So now it’s time to look for patterns through some sneaky algorithms. Most people think of emails as communication. But in /KL7 we look upon them as feedback from your customers, with great value to you and your business if you can find patterns in there… and we usually do. So this friday – and this weekend most likely – we’re getting high on unstructered data! Because where...
read moreNudge in traffic
We’re about to conduct three separate interventions on the Danish highways together with the Danish Road Directory. The objective is to reduce speed in relation to road constructions. Look out for a norm nudge, a visual nudge, or a tactile nudge on a highway near you.
read moreBehavioural Design
Previously we have tried to capture the essence of beahavioural design. Being af cross disciplinairy (engineering design, interaction design, cognition, psychology etc.) way of changing peoples behaviour it can get a little complex. Therefore we will like to share a short video from RSAnimate explaining why there is a need for behavioural design from a communicative...
read more
Recent Comments