The Danish Environmental Protection Agency wanted a national campaign aimed at reducing the use of perfume amongst young girls. The project was evidence-based and involved analysis, development of hypotheses and tests, and the final communicative execution.


We developed a methodological design based on research on the target group and their parents, followed by controlled tests with three separate groups. The most efficient intervention was chosen for national deployment.


With exposure in mind, the press was invited to oversee the experimental phase in order to tell about the nature of the problem and the different ways of reducing it. The project is yet to be completed.

The Environmental Protection Agency:
Reducing the use of Perfume