Data claim 3: Causality is for ignorants
Now for a more philosophical one: Western science is build on the notion that theories forms hypothesis that are tested in demarcated experiments. From these experiments we generalize a ‘natural law’. From the law (and a fair number of known variables on the things you are investigating) you can predict the outcome of a process. That prediction grounds our notion of scientific understanding of reality. Understanding the causal relations is scientific understanding. What if you don’t need to simplify reality in ‘laws’? What if you have all or most of the...
Read MoreData claim 2: Data is king
What part of the market do you want to rule? The future answer is: the data. Customer data. Transaction data. Market data. Be the platform – own the data – rule. Netflix just upped the ante with the series House of Cards. Knowing the preferences of its user database Netflix created an instant blockbuster. And with less risk. How? Combining data of fans of the original House of Cards series with users liking Kevin Spacey and David Fincher they could tell that there was a significant overlap. Putting Spacey and Fincher behind a new production seemed like a safe bet. Actually Netflix...
Read MoreData claim 1: Data is bigger than big data
Yes, more than just a clever play with words we truly believe that the data revolution will outgrow and outlive the current big data frenzy. We promised you sneak peeks into our coming book on the data-driven company. We start with big data. It’s not that big data is not big. It’s just that data is GRAND. Why? Because data is much more fundamental than size. Just looking into your internal data will probably yield a lot more strategic input than you imagine. About your processes, customers, products etc. When handled right that is. A patient association creating a Quantified Self...
Read MoreDraft submitted: The data-driven company
There. It’s done. It’s gone. Goodbye. Farewell. We’ve submitted the draft for our coming book on the data-driven company. Everything you need to know about big data, behavioral data, quantified self, data-mining, and data strategy as a 21′st century manager. But you’ll have to wait a little. Out August 2013 on Gyldendal Business. Since we don’t have to work on the manuscript now we will let you in on some of our points in the book until it launches on this very blog. Stay tuned!
Read More232.539 emails
Why are Rohit and Christian so deeply concentrated? We have just received 232.539 emails, and finished up “cleaning” the data. So now it’s time to look for patterns through some sneaky algorithms. Most people think of emails as communication. But in /KL7 we look upon them as feedback from your customers, with great value to you and your business if you can find patterns in there… and we usually do. So this friday – and this weekend most likely – we’re getting high on unstructered data! Because where most people see data we see behaviour, and where...
Read More#ÆbleTweet
#ÆbleTweet (in english, #AppleTweet) is public schools, pupils, apples, housework, cooking, food, smartphones and Twitter – blended together. Sounds like a strange mixture? Well how about we start from another perspective? Housework/cooking as a subject in the danish public schools is not always on top of the list of priorities, neither from the government or from the pupils. In case of the pupils it might be the subject being to far from their normal behaviour. So what’s is normal behaviour for a pupil in 2012? Smartphones, multimedia exsistence and social media. As for...
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