Nudge in traffic
We’re about to conduct three separate interventions on the Danish highways together with the Danish Road Directory. The objective is to reduce speed in relation to road constructions. Look out for a norm nudge, a visual nudge, or a tactile nudge on a highway near you.
Read MoreShare With Care
We’ve been working with The Ministry of Culture, The Right Owners Association, two telco industry associations and Danish The Consumer Council on a campaign strategy for changing behavior and attitude towards rights covered culture. Both to bring about historical alignment between industries, right owners, and consumer organizations in a collaborative effort. But also to deconstruct the antagonist meme of ‘the evil industry’ on one side and ‘illegal’ consumers on the other. The working title Share With Care aims to highlight both the social aspects of culture...
Read More#ÆbleTweet
#ÆbleTweet (in english, #AppleTweet) is public schools, pupils, apples, housework, cooking, food, smartphones and Twitter – blended together. Sounds like a strange mixture? Well how about we start from another perspective? Housework/cooking as a subject in the danish public schools is not always on top of the list of priorities, neither from the government or from the pupils. In case of the pupils it might be the subject being to far from their normal behaviour. So what’s is normal behaviour for a pupil in 2012? Smartphones, multimedia exsistence and social media. As for...
Read MoreWatch our movie about the drivers behavior campaign
The infrastructure of Danish roads are pretty much as safe as they can be – but accidents still happens. To improve safety we need to get inside the cars and inside the minds of drivers as well. In the fall 2011 we helped The Danish Road Directorate get a little closer to the reality of driver behavior. The principles are pretty simple: Take data from the people on the road and give it back to them curated in a way which leads to reflection: “What would it look like if I saw myself driving”. A basic engaging and learning feedback loop. We chose in car video-surveillance...
Read MoreThe engaging feedback loop
At the moment we are conducting a rather data driven public campaign for The Danish Road Directorate. 80 drivers all over the country has been equipped with in-car camera, recording not only the drivers POV, but also the drivers reaction to the road. The fundamentals of the campaign is learning. The Danish Road Directorate will learn how the Danes are behaving in the traffic and often also why (hence the view of the driver); The test drivers will learn how they drive; And the rest of the public will learn to reflect on traffic behaviour on a conscious level, which more likely than in a...
Read MoreHow to work with your value system
There are several ways to optimize value creation. Some strategies are classic and deals with boosting productivity (Lean, process management etc.). Others are more modern and focus on branding or innovation to create differentiation and a larger margin. Today you also need to work to foster a more favorable environment for your value system, e.g. through stakeholder involvement and public affairs. Our client Gamle Mursten have been working focused to nurture the regulation relating to their value system and especially the sourcing of used bricks from demolition companies and dumps. Now they...
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