Fremtidens sundhedssystemer
Hele denne weekend har /KL7 været på konference i Amsterdam. Her demonstrerede og debatterede forskere, hackere, læger og helt almindelige mennesker fra hele verden, hvordan man, vha. simpel forbrugerteknologi og lidt mere prototypiske ideer kan revolutioner sundheds- og behandlingssytemer. Lad os med det samme sige at, fremtiden ser lys ud – det ser ud som om der er driftige forandring på vej overalt; lige fra at have fuld kontrol over dit blodsukker på din smartphone, over halvering af epilepsimedicin uden at øge antallet af anfald via et armbånd, til kontrol over både maniske og...
Read More232.539 emails
Why are Rohit and Christian so deeply concentrated? We have just received 232.539 emails, and finished up “cleaning” the data. So now it’s time to look for patterns through some sneaky algorithms. Most people think of emails as communication. But in /KL7 we look upon them as feedback from your customers, with great value to you and your business if you can find patterns in there… and we usually do. So this friday – and this weekend most likely – we’re getting high on unstructered data! Because where most people see data we see behaviour, and where...
Read MoreNudge in traffic
We’re about to conduct three separate interventions on the Danish highways together with the Danish Road Directory. The objective is to reduce speed in relation to road constructions. Look out for a norm nudge, a visual nudge, or a tactile nudge on a highway near you.
Read MoreBehavioural Design
Previously we have tried to capture the essence of beahavioural design. Being af cross disciplinairy (engineering design, interaction design, cognition, psychology etc.) way of changing peoples behaviour it can get a little complex. Therefore we will like to share a short video from RSAnimate explaining why there is a need for behavioural design from a communicative...
Read MoreShare With Care
We’ve been working with The Ministry of Culture, The Right Owners Association, two telco industry associations and Danish The Consumer Council on a campaign strategy for changing behavior and attitude towards rights covered culture. Both to bring about historical alignment between industries, right owners, and consumer organizations in a collaborative effort. But also to deconstruct the antagonist meme of ‘the evil industry’ on one side and ‘illegal’ consumers on the other. The working title Share With Care aims to highlight both the social aspects of culture...
Read More#ÆbleTweet
#ÆbleTweet (in english, #AppleTweet) is public schools, pupils, apples, housework, cooking, food, smartphones and Twitter – blended together. Sounds like a strange mixture? Well how about we start from another perspective? Housework/cooking as a subject in the danish public schools is not always on top of the list of priorities, neither from the government or from the pupils. In case of the pupils it might be the subject being to far from their normal behaviour. So what’s is normal behaviour for a pupil in 2012? Smartphones, multimedia exsistence and social media. As for...
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