/KL7 er fremtidens rådgivervirksomhed ifølge Dansk Erhverv
/KL7 vandt i går Dansk Erhvervs Videnstafet 2013 i kategorien Rådgivning og kreativitet. Vi takker dommerpanelet for troen på adfærdsdesign som et lovende rådgivningsfelt, og kvitterer for deres opsang om al for stor ydmyghed ved at gå endnu mere frygtløst til markedet. Vi skylder samtidig en stor tak til alle vore modige kunder for at gå forrest og lægge ryg til vores ideer. Her er det Simon og Christian (i midten), der lader sig hylde på Børsen. Vinderen i it-kategorien blev The Eye Tribe med deres meget spændende eye-tracking teknologi til smartphones. Tillykke til dem! Her...
Read More#ÆbleTweet
#ÆbleTweet (in english, #AppleTweet) is public schools, pupils, apples, housework, cooking, food, smartphones and Twitter – blended together. Sounds like a strange mixture? Well how about we start from another perspective? Housework/cooking as a subject in the danish public schools is not always on top of the list of priorities, neither from the government or from the pupils. In case of the pupils it might be the subject being to far from their normal behaviour. So what’s is normal behaviour for a pupil in 2012? Smartphones, multimedia exsistence and social media. As for...
Read MoreSorry for the silence – we are more alive than ever!
We are bleeding busy with new client projects, forthcoming books, EU proposals, teaching, and speaking. We WILL return shortly to let you in on some this exiting stuff.
Read MoreEyetracking at the office
We thought we would give you all a little peek into the technologies we are testing at the moment, so here is another different take on our office: We tested the newest eyetracking glasses from SMI, and we must say the calibration is extremely simple, the responsetime is amazing and best of all they are very mobile. We can’t wait to bring these into live action with our clients.
Read MoreStart using what is yours
A couple of days ago I stumbled upon one of my older records, John Butler Trio’s Grand National, with the incredible folk tune “Better Than”. The lyrics basically claim that the “the grass is always greener on the other side” mentality is in the human gene pool. This may not be very new or even insightful knowledge but it provoked and reorganized some thoughts I have been having for some time. Even though sometimes forgotten businesses and organization are fundamentally a group of human, so this mantra often goes for business too, and despite how left-wing anti-capitalistic it may...
Read MoreMonitoring behaviour to influence behaviour
A friend of mine asked me today (actually it was my alter ego but journalistically quite convenient): “why is it that you are so obsessed with tracking, monitoring and observing behavior in /KL7?” “I’m very glad you asked” I replied. And this is what I said: Look at this picture. Why is this woman crying? (get the answer below…) Trying to understand peoples behavior and design ways to influence it by means of traditional analytics is flawed. You cannot trust what people answer in questionnaires let alone base your strategy on it. Here’s a telling...
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