Behavioral engineering as the principal focus of 21′st century design?

Posted by on Mar 8, 2012 in Behavioral engineering, Blog, Social activism | 0 comments

Behavioral engineering as the principal focus of 21′st century design?

According to a recent manifesto from Rob Girling, founder of the global design company Artifact, the aim and obligation of 21′st century design is:

Shaping behavior for preferable outcomes.

We could not agree more. Go read Girlings manifesto. Or just watch this little film first:

21st Century Design from Artefact on Vimeo.

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