We thought we would give you all a little peek into the technologies we are testing at the moment, so here is another different take on our office:
We tested the newest eyetracking glasses from SMI, and we must say the calibration is extremely simple, the responsetime is amazing and best of all they are very mobile.
We can’t wait to bring these into live action with our clients.
Apart from the obvious laughs eye tracking can provide, I can see some beneficial use cases within parts of what I do: UX for websites and intranets. A/B testing of various elements can now both have quantifiable meassurement (how many clicked this instead of that?) and qualifiable meassurements (where did the individuals look before finding what they chose to click?).
Of course this goes for design testing in other areas as well. I look forward to seeing it in action!
Hey Martin. I think you are quit right. It might even surprise you that the use of eye-tracking in motionless activities (e.g. surfing the web) is a lot easier (and cheaper) than the set-up we tested in this video. This would bring a whole new level to A/B testing. Not only will we be able to see which designs makes the users interact with the computer as expected, but also why (what caught their eyes and for how long). This goes for practically every business as far as I can see.