Data claim 3: Causality is for ignorants
Now for a more philosophical one: Western science is build on the notion that theories forms hypothesis that are tested in demarcated experiments. From these experiments we generalize a ‘natural law’. From the law (and a fair number of known variables on the things you are investigating) you can predict the outcome of a process. That prediction grounds our notion of scientific understanding of reality. Understanding the causal relations is scientific understanding. What if you don’t need to simplify reality in ‘laws’? What if you have all or most of the...
Read More/KL7 er fremtidens rådgivervirksomhed ifølge Dansk Erhverv
/KL7 vandt i går Dansk Erhvervs Videnstafet 2013 i kategorien Rådgivning og kreativitet. Vi takker dommerpanelet for troen på adfærdsdesign som et lovende rådgivningsfelt, og kvitterer for deres opsang om al for stor ydmyghed ved at gå endnu mere frygtløst til markedet. Vi skylder samtidig en stor tak til alle vore modige kunder for at gå forrest og lægge ryg til vores ideer. Her er det Simon og Christian (i midten), der lader sig hylde på Børsen. Vinderen i it-kategorien blev The Eye Tribe med deres meget spændende eye-tracking teknologi til smartphones. Tillykke til dem! Her...
Read MoreProjektleder til adfærdskampagne
Vi leder efter en projektleder til Share With Care, en kampagne, som vi er rådgivere for. Er du projektleder med en adfærdsdesigner i maven er dette en helt unik mulighed for at arbejde i stor skala og heftig dynamik. Skynd dig, det her job er hurtigt besat. Opslag: Kulturministeriet (KUM), Rettighedsalliancen (RA), Telebranchen (TI og DI ITEK) og Forbrugerrådet (FBR) har iværksat en fælles oplysningsindsats, der skal styrke befolkningens kendskab til de mange muligheder for lovlig adgang til musik, film, bøger og spil, og samtidig skal stimulere brugen af lovlige digitale tjenester....
Read MoreData claim 2: Data is king
What part of the market do you want to rule? The future answer is: the data. Customer data. Transaction data. Market data. Be the platform – own the data – rule. Netflix just upped the ante with the series House of Cards. Knowing the preferences of its user database Netflix created an instant blockbuster. And with less risk. How? Combining data of fans of the original House of Cards series with users liking Kevin Spacey and David Fincher they could tell that there was a significant overlap. Putting Spacey and Fincher behind a new production seemed like a safe bet. Actually Netflix...
Read MoreData claim 1: Data is bigger than big data
Yes, more than just a clever play with words we truly believe that the data revolution will outgrow and outlive the current big data frenzy. We promised you sneak peeks into our coming book on the data-driven company. We start with big data. It’s not that big data is not big. It’s just that data is GRAND. Why? Because data is much more fundamental than size. Just looking into your internal data will probably yield a lot more strategic input than you imagine. About your processes, customers, products etc. When handled right that is. A patient association creating a Quantified Self...
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