A new action paradigm? Are men taking over?
The shortest answer is doing the thing. These are the words of Ernest Hemmingway. Hemmingway is famous for his notoriously masculine nature and a view of life as most fulfilling with a gun in the hand. And this reasoning seems to echo today where metro sexuality is giving in to ‘retro sexuality’ and authenticity as the new black. Let me give you a couple of examples from my own life. We established /KL7 because we had grown tired of working in a ‘symbolic economy’ of communication, graphical design and branding. I recently published an article arguing that...
Read MoreWatch our movie about the drivers behavior campaign
The infrastructure of Danish roads are pretty much as safe as they can be – but accidents still happens. To improve safety we need to get inside the cars and inside the minds of drivers as well. In the fall 2011 we helped The Danish Road Directorate get a little closer to the reality of driver behavior. The principles are pretty simple: Take data from the people on the road and give it back to them curated in a way which leads to reflection: “What would it look like if I saw myself driving”. A basic engaging and learning feedback loop. We chose in car video-surveillance...
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