The engaging feedback loop
At the moment we are conducting a rather data driven public campaign for The Danish Road Directorate. 80 drivers all over the country has been equipped with in-car camera, recording not only the drivers POV, but also the drivers reaction to the road. The fundamentals of the campaign is learning. The Danish Road Directorate will learn how the Danes are behaving in the traffic and often also why (hence the view of the driver); The test drivers will learn how they drive; And the rest of the public will learn to reflect on traffic behaviour on a conscious level, which more likely than in a...
Read MoreMonitoring behaviour to influence behaviour
A friend of mine asked me today (actually it was my alter ego but journalistically quite convenient): “why is it that you are so obsessed with tracking, monitoring and observing behavior in /KL7?” “I’m very glad you asked” I replied. And this is what I said: Look at this picture. Why is this woman crying? (get the answer below…) Trying to understand peoples behavior and design ways to influence it by means of traditional analytics is flawed. You cannot trust what people answer in questionnaires let alone base your strategy on it. Here’s a telling...
Read MoreData is the new black. Bring it alive!
There are probably several reasons for the current focus on data. One obvious is the availability and new analytical means brought forth by digitalization. Another reason is a little bit more psychological and stems from the growing complexity of the world. Or rather informational access to this complexity. A natural response to which is an urge to measure in order to understand and manage. However, digitalization is a little bit more interesting than the attempt to cut through complexity with data, as you can still aggregate piles of data without gaining insight let alone sharpen your...
Read MoreWhat is behavioral engineering?
I think we owe you an explanation of what we mean by behavioral engineering in /KL7. And we need to work on our elevator pitch for our take on strategical design and counseling anyway. So consider this post a double didactic move. I have created a simple illustration to explain the basic difference in our approach and solutions from web-, advertising-, design-, management-, etc. consultants. A bit simplified we all seek to advise our clients to achieve some kind of desired behavior from their stakeholders. Whatever it is customers buying our product, adolescent boys getting a vaccine,...
Read MoreHow to work with your value system
There are several ways to optimize value creation. Some strategies are classic and deals with boosting productivity (Lean, process management etc.). Others are more modern and focus on branding or innovation to create differentiation and a larger margin. Today you also need to work to foster a more favorable environment for your value system, e.g. through stakeholder involvement and public affairs. Our client Gamle Mursten have been working focused to nurture the regulation relating to their value system and especially the sourcing of used bricks from demolition companies and dumps. Now they...
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