Campaigning for more stem cell donors in Denmark
Having been in a situation of lacking a stem cell donor for three years to cure my leukaemia I know personally the need for more donors in our region. I went through transplantation in 2011 and now it’s my turn to contribute. I’ve started to put my experience in mobilizing campaigns to good use in a cooperation with my patient organisation LYLE and Kræftens Bekæmpelse. We hope to create a larger pool of stem cell donors in Denmark somehow. We have just embarked on the venture, scoping arguments, identifying stakeholders and potential alliance partners and I’m quite open...
Read MoreThe Danish Road Directorate: Data-based campaigning
We are in the middle of a quite interesting and ambitious project to test new ways of conducting large scale public campaigns. The Danish Road Directorate has asked /KL7 to design a monitoring strategy for a campaign on road safety. Our job is to create knowledge about and hopefully influence driver behavior in formats that can also act as media content for a range of local media partners. We have brought out the large tool box of in-car cameras, eye-tracking technology, pattern recognition software, apps, positioning, info-graphics and created a multi data-source information and...
Read MoreGamle Mursten – Value System based strategy
We are finalizing an exiting strategy process with the Danish brick up-cycling company Gamle Mursten these days. An idea and company that truly incorporate a value system thinking of creating value for all stakeholders and the planet while making business. Gamle Mursten has received EU funding to develop a new production model for cleaning used bricks to save tons of CO2 for every new building created with up-cycled brick and make the world more beautiful with ‘soul-full’ materials. /KL7 is helping Gamle Mursten building their strategy, developing their business model and service...
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